NiceFish is an independent brand, marketing, and media agency.
Co-founders Leigh and Ashley bonded in the Complex newsroom to the sounds of 2010s hip-hop, went on to work for some of the best agencies and biggest brands in the world, and have collaborated with staggeringly talented people. NiceFish is the beautiful amalgamation of their expertise, network, and gusto for the next challenge.
We are a collective of award-winning strategists and creatives who bring deep expertise and approach every opportunity with curiosity and rigor. We thrive on deep dives, tricky problems, big thinking, and practical solutions. We believe that the best ideas come from teams who love what they do. And we make sure our clients feel that and enjoy the journey.
CO-FOUNDER & HEAD OF OPERATIONS
Ashley Strang
CO-FOUNDER & HEAD OF STRATEGY
Leigh Silver
STRATEGY & COPY
Ben Yarling
DESIGN
Ann Finkel
DESIGN
Ricardo Beltrán
CREATIVE & COPY
Michael Grant
CREATIVE
Christian Carl
VIDEO
Sjoerd Dijk
EXPERIENTIAL DESIGN
Cecilia Cruz
ANIMATION
Jake Planck
We work with clients across sectors, from B2B platforms to research universities to mission-driven accelerators.
Our work has helped our clients secure millions of dollars in funding, drastically scale users, make the Deloitte Fast 500 list, and win multiple advertising awards.
Core Services
From brand development to GTM, we are your end-to-end strategy, creative, and media partner.
BRANDING
・Rebrand
・Brand Foundations
・Positioning
・Visual and Verbal
・Identity
・Brand Assets
・Website
CAMPAIGNS
・Creative Concept
・GTM Strategy
・Copywriting
・Asset Production
MEDIA
・Planning & Buying
・Audience Targeting
・Campaign
・Management
・Reporting
Awards & Press
Our Founders
Ashley Strang
Ashley is a master programs leader with over 10 years of experience in media and marketing.
She has managed teams and operations of an international media company and independent agencies. She has led rebrands and award-winning campaigns for nonprofits, startups, and Fortune 500 companies.
Ashley is known for bringing strategic management, creative direction, and a get-it-done mentality to each project. She has a B.A. from the University at Albany and has been certified by General Assembly in Product Management.
In her free time, you can find Ashley camping in national parks and hiking the trails of the Adirondacks.
Leigh Silver
Leigh believes that the best creative work starts with the smartest strategy—based on how real people (customers, stakeholders, partners, competitors, etc.) think and behave. It’s with this ethos that she leads NiceFish’s strategic arm.
Leigh has over a decade of experience in branding, marketing, and media. She has a B.A. from the University of Pennsylvania and landed her first job at Complex after creating a viral Tumblr called Beyonce Art History. After years working as a strategy consultant, Leigh co-founded NiceFish with Ashley in 2023. For Leigh, building NiceFish from the ground up is a dream job. (Hopefully Ashley feels the same way).
