We build brands that people trust.

At NiceFish, branding starts with truth. Truth about what a company does and why they do it. Truth about what customers care about and what gives them pain. Truth about where a brand stacks up against the competition and their vision for the future. These truths are uncovered through interviews, workshops, research, and strategy deliverables. They shape all of our brand positioning and brand identity work. Because without truth, there’s no trust. And our ultimate goal is to build brands that people trust. 

BRAND STRATEGY

  • Mission, vision, values, pillars

  • Brand positioning

  • Brand narrative

  • Brand architecture

  • Brand personality

  • Brand voice & tone

  • Competitive analysis 

  • Value propositions

  • Audience personas

BRAND EXPRESSION

  • Rebrand

  • Brand Refresh

  • Visual identity

  • Verbal identity

  • Messaging guide

  • Website 

  • Copywriting

  • Core Branded Assets