Demand gen for the AI company that trains all the AI companies

Thought leadership to build reputation—and pipeline

Invisible was growing through relationships and a highly competitive AI product. They hired NiceFish to build out their demand generation strategy and scale controllable growth. During our project, Invisible was named one of the fastest growing private companies in America by both Inc. and Deloitte.

Our strategy focused on thought leadership: take technical AI blog posts and white papers, adapt them into consumable social assets, and run them across organic and paid to build an audience that cares about AI innovation. We did this by embedding in Invisible’s marketing team for over a year, running all of their performance marketing, strategizing on organic social media, and developing a painless process for hefty content production.