Introducing the Modern Insurance Marketplace

Positioning a new era of insurance distribution

With climbing interest rates, market volatility, and climate change, it’s harder than ever for agents to find carriers that will insure their customers. Insurance aggregators offer one way forward: let as many agents connect with as many carriers as possible. But this has created a big problem for the whole insurance industry. When the wrong people connect, time and money gets wasted. First Connect was being lumped into this aggregator category, when in fact they are something entirely different. Their innovative platform solves the insurance distribution problem, connecting agents and carriers based on the right fit.

NiceFish worked with First Connect to establish a new positioning that differentiates them from the competition, grounded on the idea that they are a modern insurance marketplace that helps insurance grow in the right direction. We launched this positioning into the world with a website copy refresh and a 6-month campaign called “Built for This.” As a marketplace engineered to solve agent and carrier pain, First Connect makes insurance work better for everyone. The campaign launched across web, social media, display and sponsored content in industry trades Carrier Management, Digital Insurance, PC360, and airport OOH during ITC Vegas, the biggest industry conference.