When tax compliance means scaling fearlessly 

Inspiring business owners to think differently about tax

TaxJar, a Stripe company, had lost momentum post-acquisition. Competitors were winning market share, CX was suffering, and confusion around TaxJar’s relationship with Stripe created uncertainty. The cost was credibility and customers.

NiceFish was brought in to stop the slide, rewrite the narrative, and reposition TaxJar as the undisputed leader in automated tax compliance for multi-channel businesses. To speak to real business owners, we developed a campaign based on the idea, “Scale Fearlessly.” By eliminating the fears around audits and tax season, TaxJar gives people permission to luxuriate in all the joys of growing a business.