A new website for a new era of Little Otter

Leveling up how the healthtech brand shows up

Little Otter has the credentials of a leading healthtech: co-founded by a former Silicon Valley product executive and a former leader at both Duke University School of Medicine and NYU Langone Health. They’ve been providing more and more families with superior mental health services since they were founded in 2020. But the brand still looked like an early-stage startup and didn’t stand up to where they were headed.

With an eye on bigger partnerships with hospitals and investors, Little Otter tasked NiceFish to work in partnership with Studio Rodrigo to overhaul the brand’s identity, website, and app. Studio Rodrigo led the identity, design and UX. NiceFish developed the content strategy and copy for the website. We also created a new messaging guide and brand voice for a more mature Little Otter. After the new site went live, Little Otter secured $95M in a new round of funding.