Challenging how we think about climate solutions

Asserting water innovation’s place in climate tech

With so much focus on natural disasters and drought, water is often left out of the climate change conversation. But over 90% of climate-related disasters are water-related. And that means advancements in water tech can have a huge impact on solving climate challenges. 

Imagine H2O, an accelerator that funds and advises global water entrepreneurs, hired NiceFish to design a brand campaign that calls attention to water’s role in climate. We set out to shift the “niche” perception of the water industry to inspire more attention and investment in water solutions. The “Solving Water” campaign positioned Imagine H2O as the go-to organization for partnerships, investment, and adoption of emerging water tech.

The campaign launched across digital, with a custom animation, display ads, and social ads targeting entrepreneurs, investors, and partners. It culminated with a branded event during NYC Climate Week that included digital displays and a puzzle cube giveaway, a nod to the campaign name, Solving Water.