Scaling a new growth platform for creative entrepreneurs

Building the user base across search and social campaigns 

Wethos has tools that many freelancers and agencies were craving: proposal templates, automated invoices, pricing advice, and a way to pay their teams. Initially, they grew by creating an organic community of entrepreneurs through social media, virtual events, and blog content. And although their users were committed to the brand, there weren’t enough of them. 

We worked with Wethos to set up their performance marketing engine over two years, taking the startup from a dozen registrations a month to thousands. Our campaigns across paid search and social media involved meticulous testing across channels, audiences, creative, and messaging. The result was a marketing motion that drove predictable scale, which contributed to their ability to win a second round of seed funding at $8M