Expanding membership to build healthier buildings

Organization that certifies the WELL Building Standard for buildings that maintain health and wellness for people who live and work in them.

WELLCERTIFIED.COM

THE DELIVERABLES

Marketing strategy
Lead generation
Media planning & buying
Surveys
Sponsored content
Influencer partnerships
Lifecycle Email

Health & Science

Campaign

Media

Driving ACE leads who create spaces that are good for people

IWBI wanted to expand their membership program, targeting architecture, construction, and engineering firms committed to building healthier buildings. NiceFish designed lead generation and lead nurture campaigns to boost member numbers.

Our full-funnel campaigns included search, social, and email partnerships with Interior Design Magazine and BizNow. We also worked with lifecycle email and webinar teams to design nurture sequences that kept leads engaged. The campaign saw a tremendous lift in leads and awareness from the ACE industry.

“NiceFish is the best of the best when it comes to digital marketing. We came to them with aspirations of generating leads through a multi-channel digital marketing campaign and knew we were in expert hands from the jump thanks to their experience, presence and previous results. Not only did they propose creative and entrepreneurial solutions for gathering the audience information we needed, they also helped us target those prospects in the right places with the right message.

Their campaign reporting was unbelievably helpful as we shared updates with key stakeholders, and our results far exceeded our expectations, with our cost-per-lead far outperforming industry averages. It was a joy to work with and learn from Leigh & Ashley, and have them as an extension of our team for several months - any company looking to drive results through digital will benefit significantly from collaborating with them!

JENNIFER EASTON

Senior VP of Marketing, International WELL Building Institute