Where young people push the limits of innovation

Leading technological and research university located in Troy, N.Y.

RPI.EDU

THE DELIVERABLES

  • Marketing Strategy

  • Brand Positioning

  • Audience Value Propositions

  • Paid Media Strategy

  • Media Planning

  • Media Buying

  • Campaign Strategy

  • Campaign Creative Concept

  • Content Strategy

  • Social Media Strategy

  • Video Production

Campaign

Branding

Media

Education

Unifying cross-institution marketing for a stronger brand

NiceFish teamed up with RPI during an era of transition and transformation. RPI had established a new strategic plan for the future of the university, invested in a not-yet-launched rebrand, and hired a new CMO and CTO. We were tasked with bringing together fragmented marketing efforts under one bold new RPI brand. 

Our work kicked off with a 5-year marketing roadmap presented to the RPI board. From there, we developed a new brand positioning hinged on the unique community of thoughtful builders that define RPI. We delivered a 12-month paid media strategy, and a content strategy to unify all of the schools into a powerful marketing engine. This strategic work will come to life over the next year through multiple creative campaigns, kicking off with a commercial that we’re producing to run across CTV, OTT, and social video channels.

THE IMPACT

Transition year → Enabled transformation 

01

Board confidence

02

Clear competitive differentiation

03

Aligned internal marketing efforts

More Work

Meridian

International WELL Building Institute