Impact storytelling to the people who can affect change

A non-profit consultancy bringing together public and private sectors to find solutions to global climate and environmental challenges.

MERID.ORG

THE DELIVERABLES

SEO Audit
SEO Dashboards
Email Marketing Strategy
Audience Segmentation
Email Redesign
Mailchimp Audit & Clean-up
Media Planning
Media Buying
Ad Creative Production
Social Media Employee Training
Reporting Templates

Media

Campaign

Nonprofits

Unifying comms for scalable growth

Meridian had been striving towards improved climate goals for almost three decades, but many people were unaware of their work. NiceFish was hired to support Meridian’s marketing team, designing a new comms strategy that would help them better reach funders, partners, and internal audiences.

We started the project with an SEO audit and recommendations to improve their search presence. We then tackled email marketing, designing new templates, cadences, segmentations, and a Mailchimp clean-up. We delivered social media templates and trained the Meridian staff on LinkedIn to leverage employee brand advocacy. But the immediate impact came from our paid media campaigns, where video storytelling and visual case studies got Meridian’s work in front of the people who could help move it forward.

Due to the non-profit grant cuts under the Trump Administration, Meridian Institute closed in 2025 after 28 years in service.

“I cannot recommend NiceFish highly enough! From the moment we engaged with their team, we were impressed by their creativity, professionalism, and genuine passion for their work. They took the time to understand our brand and unique needs, and they crafted a digital marketing strategy that met, and exceeded, our goals.

Because of their work, we have significantly increased our brand visibility and engagement. The team is wonderful to work with. They’re responsive and proactive, and we looked forward to our weekly calls with them. If you're looking for a partner who not only delivers exceptional results but also cares deeply about your success, NiceFish is the agency to choose!”